Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Omnicom Group’s TBWA\Chiat\Day has been selected to handle creative duties on Sara Lee’s Hillshire Farm brand after a review against incumbent Element 79, the client has confirmed. Estimated billings are $25 million.
The win comes three months after TBWA\C\D in Playa del Rey, Calif., won creative duties on the client’s namesake bakery products and deli meats as part of the same review [Adweek Online, May 10].
Publicis in New York was the incumbent on the $35 million bakery and deli account, but withdrew before final presentations, leaving TBWA\C\D and Omnicom’s Element 79 in Chicago to contend for the business.
TBWA\C\D
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in