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Shop Was Unhappy With Small Ad Outlays
NEW YORK–TBWA/Chiat/Day and apparel company Phillips-Van Heusen have mutually agreed to part ways, setting up a possible agency search for the estimated $15 million account.
The agency and client, both here,
recently agreed to terminate their relationship after less than two years, sources said. TBWA/Chiat/Day is expected to continue handling creative and media duties through year’s end.
The client’s shrunken ad budget led to the breakup, sources said. Although the agency expected the client to spend from $30-40 million, Phillips-Van Heusen spent $13 million in 1997 and less than $1 million through July of this year.
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