MVBMS’ Exec Moves West to Take CEO Post
NEW YORK–As Bob Kuperman likes to say, TBWA/Chiat/Day “doesn’t rebuild, it reloads.”
Bolstering its top ranks, the agency has hired Tom Carroll of Messner Vetere Berger McNamee Schmetterer/Euro RSCG as president and chief executive officer of its flagship office in Playa del Rey, Calif. The move is effective immediately.
Carroll, 43, will take a lead role on the shop’s Nissan account at the $1.4 billion agency. He will report to Bob Kuperman, chief executive, president of the Americas for TBWA Worldwide. The move could suspend Kuperman’s search for a heavyweight to succeed former Nissan worldwide account director Tom Patty, said sources.
Carroll could not be reached for comment. Ron Berger, MVBMS’ chairman and chief executive, declined to comment.
Carroll, recently promoted to managing director and partner of business development at MVBMS, is known as a charismatic leader and an expert in new business and account management. In November, he led the agency’s winning pitch for the $40 million account of new Florida theme park Universal Studios Escape, beating his new employer, TBWA/C/D. The Schenectady, N.Y.-native has also played a key role in such MVBMS wins as Oppenheimer Funds and Evian.
Carroll is familiar with the Chiat/Day culture, having served as one of its youngest vice presidents at the New York and Los Angeles offices from 1984 to 1989.
After leaving the shop, his resumƒ includes co-founding Carroll Raj Stagliano in New York, in 1989 which later merged with Weiss Whitten to form Weiss, Whitten, Carroll, Stagliano. He joined MVBMS as a partner in 1995. Through the years, he has maintained a close relationship with both Kuperman and Lee Clow, chief creative officer worldwide, said sources.
On Friday, the agency was following reports that DaimlerChrysler was talking to Nissan about a merger or acquisition and trying to predict the ramifications.
Separately, Kuperman is still looking for a full-time chief creative officer in the New York office to replace Eric McClellan
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