TBWA\C\D Realigns Senior Creative Group in S.F.

TBWA\Chiat\Day here has continued its transition to a streamlined shop primarily serving Adidas by solidifying its senior creative team, sources said.

Among those joining North American creative director Chuck McBride as leaders in the shop will be creative directors Todd Grant, Eric King and Jeff Labbe, sources said. Though not a radical departure from pre vious staffing, there have been questions about senior creative personnel after a large number of layoffs and the departure of well-regarded creative director Rob Smiley, who moved to New York.