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NEW YORK Omnicom Group’s TBWA\Chiat\Day said it would not defend its share of U.S. creative duties on the Sprint Nextel account as the Reston, Va.-based client prepares to meet this week with about six shops.
Taking meetings with Sprint are MDC Partners’ Crispin Porter + Bogusky in Miami, Omnicom’s Goodby, Silverstein & Partners in San Francisco and WPP Group units Ogilvy & Mather and Young & Rubicam, both in New York, according to sources. Other shops could not immediately be ascertained.
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