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LOS ANGELES Addressing the notion that lunch is an all-but-forgotten meal, TBWA\Chiat\Day has unveiled a national campaign for Uncle Ben’s Frozen Bowls that encourages the public to “Make lunch a meal again.”
The campaign is the first from TBWA\C\D for Masterfoods USA, which last year awarded the agency six branding assignments, including Uncle Ben’s, Whiskas and Seeds of Change. The three brands are handled by TBWA\C\D in Playa del Rey, Calif., while Combo’s, Lucas Candy and a new, undisclosed project are at the agency’s New York office.
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