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NEW YORK Sprint and Nextel confirmed today it has selected Nextel lead agency TBWA\Chiat\Day to produce the launch campaign for the soon-to-be-merged company and, going forward, the Omnicom Group shop will handle all consumer-directed advertising. Business-focused ads will be assigned to Publicis Groupe’s Publicis & Hal Riney, the lead shop for Sprint, the client said.
Collectively, the two brands spent more than $800 million in measured media last year, according to TNS Media Intelligence.
TBWA\C\D here and Publicis & Hal Riney in San Francisco, which could not immediately be reached, have been competing to handle the launch campaign for months.
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