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TBWA\Chiat\Day confirmed last week it will remain open in San Francisco as a downsized office serving Adidas and other existing accounts.
Sources said about 50 of the office’s 91 staffers have been laid off. TBWA\C\D said it has no plans to leave the building it occupies on Union Street near Fisherman’s Wharf.
The new scaled-down version of the office will include creative and account services, sources said, but will not have a new-business component. That puts it in the unusual position of handling several accounts and assisting with the $100 million-plus Adidas business but not trying to lure new clients.
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