TBWA\C\D Expands Packaged-Goods Portfolio

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LOS ANGELES The president of Sara Lee’s U.S. retail business visited Omnicom Group’s TBWA\Chiat\Day this week after the firm had awarded its $40 million Ball Park Franks and Jimmy Dean account to the agency [Adweek Online, Feb. 2].

“We were already friendly because of a long relationship,” said Ellen Turner, from Sara Lee’s Cincinnati headquarters, who had awarded the Playa del Rey, Calif., agency the Weather Channel and Kinko’s business. “We started looking a year ago at where these brands need to live.

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