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BNY Mellon is leaving Doremus but staying in the family.
Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than $5 million.
TBWA pitched the business from its New York and London offices and will run it out of New York. The pitch team included New York CEO Robert Harwood-Matthews, London chief creative officer Peter Souter and the London-based Adam Stagliano, who is chief international strategy officer.
“TBWA showed us stand-out strategic direction and great creative as well as a truly collaborative approach,” said Judy Hu, BNY Mellon’s chief marketing officer.
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