TBWA Creates Healthcare Network

NEW YORK–TBWA Worldwide has forged a new global healthcare network by bundling nine agencies owned by parent Omnicom Group under the banner of TBWA\WorldHealth. The entity will be run by Al Nickel, president of New York shop Lyons Lavey Nickel Swift, one of the agencies in the mix, and Jean-Marie Dru, worldwide CEO of TBWA. Each will add the title of chairman of TBWA\WorldHealth.

“We recognize that the pharmaceutical, healthcare and life-management categories are in the midst of a major revolution,” said Dru, in a statement. “Building the brand architecture should begin when the company is still using code names in the lab and should be carefully nurtured and managed all the way to the prescription pad.”

The new network includes shops in New York, New Jersey, Los Angeles, France, Germany, Japan and the U.K., including Brand Architecture International (formerly Weiss Stagliano Partners and O’Malley & Hogan, two brand consultancies that TBWA acquired and merged last year [Adweek, Aug. 20]). In all, it will have 17 offices and annual revenue of about $150 million.

Clients of those shops include AstraZeneca, GlaxoSmithKline, Johnson & Johnson, Pfizer, Pharmacia Corp. and Shering-Plough.