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NEW YORK–TBWA Worldwide has forged a new global healthcare network by bundling nine agencies owned by parent Omnicom Group under the banner of TBWA\WorldHealth. The entity will be run by Al Nickel, president of New York shop Lyons Lavey Nickel Swift, one of the agencies in the mix, and Jean-Marie Dru, worldwide CEO of TBWA. Each will add the title of chairman of TBWA\WorldHealth.
“We recognize that the pharmaceutical, healthcare and life-management categories are in the midst of a major revolution,” said Dru, in a statement.
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