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Agency Makes a Talking Dog the New ‘Brand Icon’ for the Chain
LOS ANGELES–TBWA Chiat/Day has named a new account manager on its $200 million Taco Bell business as the agency prepares to turn a talking chihuahua into the star of its campaign for the fast-food chain.
Pam Keehn, the U.S. account director on the agency’s $250 million Nissan Motor Corp. U.S.A. business for the last six years, will assume the same role on the Taco Bell account, effective Jan.
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