TBWA C/D Rolls With Nissan

TBWA Chiat/Day, which handles Nissan Motor Corp. U.S.A.’s factory and dealer ads in the U.S., has picked up a separate Nissan account: Nissan Diesel America.
The Venice, Calif., agency won the Irving, Texas-based company’s estimated $1-2 million creative and media account last week, after a review involving about three undisclosed shops, said sources.
The account had been handled through the public relations unit of Temerlin McClain, also in Irving, which decided not to defend.
Monte Zator, a senior partner in Venice who manages TBWA C/D’s seven regional outposts, said the Dallas and Venice offices teamed up to win the business, which includes both consumer and business-to-business duties.
The Dallas office will handle the new account, with “support from Venice,” Zator said. Dallas already services Nissan’s business in the south and central U.S. regions.
The client could not be reached for comment.
Founded in 1984, Nissan Diesel America distributes light- and medium-duty commercial trucks under the “UD Trucks” moniker in the U.S. The unit, with about 130 UD dealers nationwide, is looking to roughly double its sales over the next few years. It reports to parent Nissan Diesel Motor Co. Ltd. in Japan.
Adding another Nissan account is “significant,” Zator said, given recent rumors that the agency’s relationship with the client is weakening. “In light of all the speculation, this win demonstrates the strong partnership between TBWA Chiat/Day and Nissan in the U.S.,” he said.
The agency handles ads for the car maker’s Nissan and Infiniti divisions as well as all dealer efforts.
Separately, Gardena, Calif.-based Nissan announced last week that Michael Seergy will replace Tom Eastwood as vice president of the Nissan division, effective March 2.