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NEW YORK TBWA and London shop Beattie McGuinness Bungay have abruptly ended talks about a deal that could have spelled the return of Trevor Beattie to TBWA’s London operation.
Omnicom Group’s TBWA had sought to acquire the agency as a means for adding firepower in the U.K market. Such a deal would have given TBWA the “big creative presence” it has lacked in London since Beattie, a former chairman and creative director at TBWA\London, left the agency three years ago to start BMB, a source said last week.
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