TBWA, 180 Land Creative Duties on Adidas

NEW YORK–The team of TBWA Worldwide and Amsterdam shop 180 have snared global creative duties on Adidas, an account with billings estimated at $80-100 million, sources said.

TBWA and 180, an Adidas roster shop, bested the team of roster shop Leagas Delaney and DDB Worldwide. Global media duties are handled by Carat.

In early December the two teams made presentations to client executives in Beaverton, Ore., where Adidas’ U.S. operation is based [Adweek, Dec. 10]. Then, a week before Christmas, TBWA and 180 executives met with Adidas executives in Germany, according to sources.

Leagas execs in London told staffers about the loss late last week, said a source.

The Playa del Rey, Calif. office of TBWA\Chiat\Day will serve as the U.S. hub on the global account, with 180 acting as a European base, sources said. TBWA, however, is said to mulling an acquisition of 180, with the possibility of folding it into TBWA Campaign Company, its Amsterdam agency.

TBWA and Leagas Delaney declined comment; 180 and DDB could not immediately be reached. An Adidas representative in Beaverton declined comment and referred calls to an Adidas rep in Germany, who said that Adidas would not comment on the rumor.