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NEW YORK Mother’s new campaign for TBS continues the “Very funny” tagline in ads starring comedian John Cleese.
A 2-minute and 45-second cinema spot shows Cleese describing TBS’ “Department of Humor Analysis,” where comedy is “studied.” People in white lab coats study two mimes: one pretending to be stuck in a box and one who is actually stuck in box to determine which is funnier.
Five television spots take place in the same location. In one, Cleese tries to enter a room and inadvertently is the subject of a “knock knock” joke.
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