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Turner’s TBS on Monday launched a Times Square/Grand Central subway shuttle takeover, including the first-ever in-car video campaign, to market itself as the exclusive TV home of all four of Major League Baseball’s division series and the American League Championship Series.
The campaign suggests that New York City transit riders “Never Miss a Moment” of this year’s TBS post-season baseball coverage as they can get latest information on the screens. The campaign also involves branded subway cars designed to capture the look and feel of a baseball stadium.
“Postseason
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