TBC Plays Up Provident's Personal Touch

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ATLANTA Trahan Burden & Charles is set to launch its latest work for Provident Bank that furthers its previous “What can we do for you?” campaign, according to the shop.

Baltimore-based TBC said it has developed two 30-second television spots that convey the local institution’s commitment to relationship banking. The agency, which has held the account since 1991, added that the focus of the new campaign is to communicate Provident’s products and services and differentiate the brand through its level of personalized service.

“Our



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