Taxing Job for Dieste

Dieste & Partners has claimed the estimated $3-5 million Hispanic advertising account of H&R Block.
The selection of Dallas-based Dieste was made concurrently with the choice of Campbell Mithun Esty, Minneapolis, as the tax preparer’s general market agency of record, although the two shops did not pitch the account together. Dieste’s pitch team was led by account director Salma Gottfried.
The appointment of Dieste signals a new marketing initiative by H&R, according to Dieste managing partner Warren Harmel.
“There has been some [Hispanic] activity, but this will take it to a much more aggressive level than has previously been the case,” Harmel told Adweek.