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The folks at Team One Advertising couldn’t help but smile when Demo crats in Congress parked a shiny new Lexus in front of reporters on Capitol Hill recently.

While the idea was to demonstrate how the wealthy could dispro portionately benefit from President Bush’s proposed $1.6 trillion tax cut, there was no mistaking the product placement.

“They could’ve used a Mercedes or a BMW, but they didn’t. They used a Lexus,” crowed Brian Sheehan, co-president and CEO of the El Segundo, Calif.,



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