Caroline Krediet has joined Taxi’s New York office as planning director. Krediet comes from the crosstown headquarters of Euro RSCG, where, as group planning director, she worked on accounts including Exxon Mobile, Jaguar, Nestle Foods and Heineken’s Dos Equis. Her insights helped inspire the well-known “Most interesting man in the world” campaign for Dos Equis. “It’s great to be part of a tight group of talented, determined people,” she said. “Taxi puts the spotlight on what to me are the best parts of planning: creative thinking, experimentation and the courage to see it through.” Krediet has also served at Berlin Cameron.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity