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Apparently, Paul Lavoie didn’t get the memo. Just as creative chiefs like Ty Montague and Gerry Graf fled corporate parents, Lavoie, creative leader and chairman of Taxi, sold his agency to WPP Group.
Agencies that do sell these days generally prefer the holding company run by the hands-off Canadian (MDC) to the one steered by the British taskmaster (WPP). Lavoie, however, may get the last laugh.
Ten months after the November 2010 deal, Taxi, a seven-office micro-network still known primarily in Canada, has generated revenue growth of about 20 percent en route to its best year ever.
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