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LOS ANGELES Taxi has unveiled a new creative direction for Blue Shield of California in a campaign breaking this week.
Stylistically, the spots seek to stand out by presenting multiple talking heads against stark white backgrounds.
In one 30-second execution, a young man unable to afford healthcare insurance wears his bike helmet for protection. “It can get awkward, sure when you’re meeting new people,” he says. A voiceover explains that Blue Shield offers various plans for people at all income levels.
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