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NEW YORK Coors Brewing said it has hired independent Taxi to handle U.S. advertising on its Killian’s Irish Red and Molson Canadian brands.
“This is a significant win for Taxi in New York,” said agency chairman and CCO Paul Lavoie. “This is a very competitive category, one where we’ll be able to tap into our core strengths in creating work that lends itself to integration across media platforms.”
Killian’s Irish spent $2.5 million and Molson spent about $5 million in U.S.
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