ATLANTA – Tausche Martin Lonsdorf here won the $7-million account of Chi-Chi’s Mexican Restaurants last week without a review. TML had worked with the Louisville, Ky.-based client for several months on a project basis. The account had been with Cohen/Johnson, Los Angeles for about a year. TML was first given project work last spring. The commercials the agency created, pushing various specials, drove sales enough to convince Chi-Chi’s to move the account across the country to Atlanta. Chi-Chi’s currently has 225 units.
Copyright Adweek L.P. (1993)