Tatham Looks Forward




2 Execs Sought as Baglivo Prepares to Exit
CHICAGO-While Euro RSCG Tatham officials say they have no plans to replace chief executive officer Mary Baglivo, the agency is looking for an operations director and a new business development executive.
Tatham president Gary Epstein has handled many of those duties, but is taking on responsibilities previously held by Baglivo while also overseeing clients and the agency’s move later this year to a new building.
Baglivo is leaving Tatham at the end of June and moving to her native
New Jersey. She said she plans to take the summer off but expects to return to the agency business in
New York this fall.
That leaves Epstein and Robert Welke, chairman and chief creative director, at the helm of the Chicago shop, which is looking for ways to make up for the loss in January of its longtime largest client, Procter & Gamble.
Baglivo headed the P&G account, and had worked on it during her entire 18-year Tatham career. While she downplayed the role P&G’s departure played in her decision to leave, it clearly opened the door for her fulfill her long-stated desire to return to the East Coast.
“I love Tatham. It’s as talented and as driven as it has ever been,” she said. “[But] you’ve got to do what you think is right for your family.”
Baglivo’s mentor early in her career at Tatham was Charlotte Beers, who ran the agency before leaving for New York and Ogilvy & Mather. Beers was recently named chairman of J. Walter Thompson, fueling speculation Baglivo will eventually land there.
Baglivo did not rule out a move to JWT, but suggested it is only one of several possibilities. Other speculation suggests she may go to a P&G agency such as Grey Advertising or Saatchi & Saatchi. ƒ