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Tasti D-Lite is making a big push to get its consumers chatting about the brand on social networks.
The frozen dessert chain has rolled out a new TastiRewards program that lets customers tie their loyalty cards to their accounts with Twitter and mobile social network Foursquare. They can then enable their accounts to send messages to the social networks when they use their card. Each time a user updates Twitter or Foursquare with updates related to the brand, they earn one point.
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