TargetCast Gets a Piece of Ruby Tuesday

NEW YORK Independent shop TargetCast here has been selected to handle U.S. media strategy and planning for restaurant chain Ruby Tuesday after a review, the client has confirmed.

The incumbent on that portion of the account was WPP Group’s Brouillard Communications, also in New York. Buying was not part of the review, and those duties will continue to be handled by WPP’s MindShare.

Ruby Tuesday, based in Maryville, Tenn., spent $60 million in measured media in 2006, according to Nielsen Monitor-Plus. The chain has more than 900 outlets nationwide.

Media agency veterans Steve Farella and Audrey Siegel founded TargetCast five years ago. They had been CEO and managing director, respectively, at Havas’ MPG. Today, TargetCast claims close to $500 million in overall billings.

TargetCast clients include TIAA-CREF, Wyeth Consumer Healthcare, Maxell, Dominican Republic Tourism, Joseph Abboud,, MSG Network, the Muscular Dystrophy Association, RediClinic, Zestra and the Wharton School.