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LOS ANGELES-Discovery Channel has signed a deal with Dayton Hudson for the latter’s Target Stores chain to be the exclusive mass retailer of its line of exploration toys. The agreement comes as the cable network looks for a wider audience for products that have sold well at specialty chains and its own branded stores.
The toys, which range from realistic plush in info-packed boxes and puzzles to telescopes and crystal-making kits, will begin rolling out this summer, with store-within-a-store concepts likely, gathering up other Discovery-licensed merchandise.
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