Target Targets Francis As CMO

Mass merchandiser Target said today that Michael Francis, who has been evp-marketing since 2003, has been promoted to the newly created position of evp/CMO at the company.

Francis had been Target’s svp-marketing from January 2001 to February 2003.

Francis will be responsible for all marketing functions, as well as strategy and research, community relations and, according to the Minneapolis-based retailer.

Target last month reported that its net retail sales for the five weeks ended July 5, 2008 increased 6.6% to $5,84 million from $5,47 million for the five weeks ended July 7, 2007. On this same basis, June comparable store sales increased 0.4%. Target has 1,648 stores in 47 states.

Target’s media spend in 2007 was $590 million, per Nielsen Monitor-Plus. Lead agency is Peterson Milla Hooks, Minneapolis.

“Under Michael’s leadership, Target has built one of the most recognizable and well-respected brands in America,” Gregg Steinhafel, president and CEO at Target, said in a statement.