Target “Pearl Jam”

Pearl Jam in a Target commercial. What has the world come to? Nothing in this spot tells fans much about this partnership. Sure, you’ll see the band playing on stage in front of a roughed-up Target logo and you’ll learn that if you buy Pearl Jam’s new album, Backspacer, there, you’ll also get exclusive content. What this Cameron Crowe-directed commercial doesn’t tell fans is that the Target relationship also has a charity angle. The band paired with organic clothing line Loomstate to create a limited-edition T-shirt featuring a graphic from the cover by Tom Tomorrow, sold exclusively at Target to raise money for the National Hunger Relief Program. The band donated $1 for every ticket sold at the Seattle shows, where the spot was filmed, to another hunger-relief charity, Food Lifeline. Target matched the band’s donations. –Eleftheria Parpis