Target Names Francis CMO

NEW YORK Mass merchandiser Target Stores said Michael Francis, who has been evp, marketing since 2003, has been promoted to the newly created position of evp, CMO.

Francis had earlier served as Target’s svp, marketing from 2001-03.

Francis will be responsible for all marketing functions, as well as strategy and research, community relations and, according to the Minneapolis-based retailer. Target has 1,648 stores in 47 states.

Target’s media spend in 2007 was $590 million, per Nielsen Monitor-Plus. Its lead agency is Peterson Milla Hooks in Minneapolis.

“Under Michael’s leadership, Target has built one of the most recognizable and well-respected brands in America,” Gregg Steinhafel, president and CEO at Target, said in a statement.