Target Expands Kirshenbaum's Role to National Print Campaign

NEW YORK-The relationship between Kirshenbaum Bond & Partners and Target Stores, born in December 1996, is expanding.
The Minneapolis-based discount store chain has asked the New York shop to create a national print campaign for both its housewares and personal fashions. One execution, scheduled to break in July, features a woman dressed in clothes sold at the store curling her blond hair in a waffle maker, also available at Target.
In addition, the campaign Kirshenbaum launched in March to introduce Target to New Yorkers will be adapted to other markets in the fall.