Target Enlists West Coast Shop

Mervyn’s Creative Moves From Martin/Williams to Suissa Miller
LOS ANGELES–Mervyn’s California has tapped Suissa Miller, Santa Monica, Calif., to handle creative duties for its estimated $65 million broadcast advertising account.
Martin/Williams had been handling the majority of work for the Oakland, Calif., unit of Target Corp. The Minneapolis shop will continue to handle projects for Mervyn’s, said Frank Castiglione, senior vice president of marketing and advertising for Mervyn’s. Haworth Marketing and Media Co. in Minneapolis will continue to handle the retailer’s media buying.
The addition of Suissa Miller, led by CEO David Suissa, to Target’s roster was made without a review, Castiglione said.
“We’re a West Coast-based com-pany, and we wanted someone who understood that West Coast at-mosphere,” he said.