Talkative Baby Bob Is Back for Quiznos

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LOS ANGELES The first Quiznos advertising since its polarizing spongmonkeys spokescharacters went into hibernation last year launches this Sunday during ABC’s Desperate Housewives, according to the restaurant chain’s new lead agency, independent Siltanen & Partners.

At the center of the campaign—estimated to be worth as much as $60 million—is Baby Bob, the diaper-wearing toddler with a 35-year-old wit the El Segundo, Calif.-based agency created in 1997 to drive traffic to a now-defunct Web site. The character soon became popular enough to warrant his own short-lived TV show.

Bob



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