talk radio

Outdated weather forecasts won’t be the only thing on local radio much longer.
Audible.com, a Web site that provides audio books and newspapers and other spoken word material to computer users, has built a “talking billboard” at the interchange of Highways 101 and 280 in San Francisco.
The 24-by-80-foot mammoth board, created by Goldberg Moser O’Neill, San Francisco, broadcasts selections from The Wall Street Journal on AM 1700 within a two-mile radius. It even uses its own transmitter.
The broadcast also offers listeners a free two-week subscription to the audio edition of the Journal through Audible.com.
GMO worked with the newspaper’s agency, Goodby, Silverstein & Partners, San Francisco, to blend the paper’s branding campaign with the audible push.
Maybe the billboard will even reduce the number of fender benders at the busy intersection caused by commuters drinking coffee, reading the
paper and driving simultaneously.
–Justin M. Norton