Talbots TV Cracks Holiday Code

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BOSTON The “heart-pounding” excitement of the gift-giving season is on display in upcoming Arnold commercials for Talbots.

Three spots from the Havas-owned agency in Boston break on Nov. 24 and one, “EKG,” shows a heart monitor tracking the rising excitement of someone who has just received a gift purchased at Talbots. Another spot, called “Hugs & Kisses,” employs sound effects over a seasonal red background to evoke a sense of holiday cheer. The client’s familiar tagline “It’s a classic” remains.

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