Taking Up the Cigarette Slack

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Big Tobacco isn’t as close to its last gasp as the decline in cigarette sales might suggest. A Harvard School of Public Health study (as summarized on the HealthScout Web site) finds that a rise in sales of non-cigarette tobacco products has taken up some of the slack.

Analyzing federal data, the study found an 18 percent decline in cigarette sales between 2000 and 2007, from 21.1 billion packs to 17.4 billion. During that same period, though, there was a rise in sales of moist snuff, roll-your-own tobacco and small cigars, equivalent to 1.1

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