Taking a Bite out of

Taking a Bite out of Apple

As the market for MP3 players continues to heat up, at least one manufacturer is taking a direct hit at Apple and its success with the iPod. A new print, outdoor and Web campaign for Reigncom’s iRiver, an MP3 player that is also a radio tuner, features models biting into an apple pictured with the player on their shoulders alongside the headline “Sweeter One.” The copy reads, “For music junkies.” Tugboat, based in Tokyo, created the advertising for the Korean company. It is the first work from the 5-year-old boutique to appear outside of Japan. In addition to the U.S., the ads are running in the U.K., Germany, Korea, Japan and China.

Oink Ink Wants Your ‘Dead Radio’

Oink Ink Radio in New York and Santa Monica is accepting entries for its eighth annual Dead Radio Contest, in which creatives submit radio ads they were never able to sell to a client. Winners get a free trip to New York, where Oink Ink will produce the spot for free. There may be an added benefit as well: For the past two out of three years, says Jim Price, Oink Ink associate creative director, winners have gotten their ad reconsidered and aired by the client. “The writer gets juiced up; they knew in the back of their head [their spot] was good, but nobody was listening to them,” Price says. The entry deadline is May 15.

In Brief

Gerry Graf is seeking a new head creative on the Absolut account following the resignation of Patrick O’Neill, a group creative director at TBWA\Chiat\Day in New York. O’Neill will leave the agency April 30. … Nonfiction Spots in Santa Monica, Calif., has signed David McNamara as a director. McNamara had been at The Film Company. … Leo Burnett has won the most 2005 Effie awards, 12, according to the New York American Marketing Association. BBDO was second, with eight. Procter & Gamble was the most awarded client, picking up seven awards. The Grand Effie will be awarded on June 7 in New York.