Takes: question of the week

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Who’d You Want to Be Stuck With on a Desert Isle?
Give them half a chance and people will talk your ear off on the topic of their desire to “get away from it all.” But it turns out (happily enough) that “it all” doesn’t include family members. In a survey conducted for Adweek by Alden & Associates, a marketing research firm based in Hermosa Beach, Calif., people were asked who they’d want as companions if they had to be stranded on a desert island.

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