Takes




QUESTION OF THE WEEKi
Are You Overworked and Underpaid?
As economic recoveries go, the current one is conspicuously unloved. Unions pay for ads to insist that “America needs a raise.” Class-warmongering politicians and pundits argue that the gains are all flowing to a handful of tycoons as the common folk toil harder and harder for the same measly wages. Economists churn out statistical support for these positions. But do the exploited masses share this outlook? As a matter of fact, they do–by a narrow majority. In a nationwide survey conducted for Adweek, 50.5 percent of respondents answered “yes” when asked whether they consider themselves overworked and underpaid. That represents a rise in disgruntlement since last year, when our polling on this issue found the same percentage of respondents answering “no.” Can you imagine how upset people will be when the economy turns nasty? Anyhow, there wasvirtually no gender gap on this question. Responses did vary from one age group to another, though in no obvious pattern, with 18-24-year-olds the likeliest to answer “yes” (58 percent) and 25-34s the least likely (46 percent).

What a Bunch
The Anti-Greens Party
For those of you dismayed at how far today’s kids seem to stray from the childhood norms of yesteryear, here’s a bit of reassuring news. Based on opinions volunteered by more than 5,000 of its youthful readers, Kid’s City finds that broccoli still rates as the “Grossest Vegetable.” Published by Children’s Television Workshop, the magazine is awarding its Krunchy Awards based on reader choices in various categories. Partisans of baseball will be saddened, if unsurprised, to learn that basketball is the favorite sport of the 7-10-year-old set. At the same time, the marketers that have enlisted Michael Jordan as spokesman will be glad to hear he’s the favorite male athlete. Kristi Yamaguchi takes honors as the favorite female athlete.