In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a behind-the-scenes tour by Jaime Weston, the NFL's vp of marketing, who pointed out details that make the headquarters such a unique space. Each of the four floors was designed to tell a story that corresponds with commissioner Roger Goodell's guiding principles.
Explained Weston: "There is no one specific important room—the whole office space was designed to have our employees keep the 32 teams, the fans, the game and innovation in mind whenever they were making decisions or plans with the NFL."
Architects at Ted Moudis Associates and branding experts at Jack Morton worked with the league's in-house creative team to craft an environment that fosters brand unity. What resulted was a champion of a design.
The Real Deal
A small waiting area with regulation AstroTurf gives a similar effect to standing on the 50-yard line.
Art McNally Game Day Central aims for greater accuracy of referee calls.
Jerseys from all 32 NFL clubs are on display.
The iconic Lombardi Trophy served as inspiration for this sleek reception desk.
Eyes on the Prize
The Lombardi Trophy is on display in the main lobby. The Pittsburgh Steelers have the most Super Bowl wins (six).
In order to give each team equal representation, 32 lockers line a hallway wall, where each franchise's history and owner, along with iconic photos from the clubs, are prominently displayed.
The elevator bank on the sixth floor is wrapped in a high-resolution, extreme close-up of a football. Regulation NFL balls have manufacturer Wilson's familiar "W" stamped on the pigskin.
The seventh floor elevator lobby walls are covered with over 8,000 gameday tickets from previous seasons.
Ready to Go
In another view of Art McNally Game Day Central, the space is ready for play reviews during the Big Game on Sunday.
Current helmets from each team are on display. The NFL takes great measures to ensure that each team in the league is equally represented throughout the office.
Pat Tillman, who joined the Army shortly after Sept. 11, 2001, and died in combat, is remembered in a prominent memorial at the headquarters. The words "hero, husband, teammate, soldier, brother" make up the American flag above his Arizona Cardinals jersey.
For Love of the Game
The seventh-floor lobby features stadium seats and photos of fans from every team. Each photo captures an emotional close up of a fan's face.