Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CLIENT: Levolor Corp., Sunnyvale, Calif.
CREATIVE DIRECTORS: Mike Mosler, Brian O’Neill
ART DIRECTOR: Michael Wilde
COPYWRITER: David Woodside
PHOTOGRAPHER: Michele Clement
People come to magazines for information, but ads don’t always take advantage of that fact. Here’s one that does, making point-by-point comparisons between Levolor blinds and ‘The Competition’s Best Effort’ – which, on the close inspection a magazine ad permits, doesn’t look any too hot. Copy briskly supplements the show-and-tell of the annotated photos with a measured dose of further detail, giving you plenty of evidence without snowing you under. And the ad smartly aims to make itself a point-of-sale piece as well as a magazine spread: ‘This ad is a guide to help you choose blinds. Feel free to tear it out and take it when you shop for blinds.’
Can’t do that with a TV spot, can you?
Copyright Adweek L.P. (1993)
