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NEW YORK TAG Heuer is going digital—and not just with its watches.
The nearly 150-year-old luxury sports watch manufacturer is introducing its first comprehensive online advertising campaign today, initially investing $1 million in the effort. Louis Vuitton Moet Hennessey owns TAG Heuer.
The launch is timed for the holiday selling season with more than 26 million impressions planned for November and December on Web sites such as NYTimes, Yahoo!, PGA, InStyle, CNNMoney and Style.com.
Jenna Fagnan, vp of marketing at TAG Heuer North America, Springfield, N.J.,
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