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SAN FRANCISCO Taco Bell is launching a new chicken Caesar burrito with an advertising campaign set to break Sunday that positions the product as being too tasty to put down.
The commercial, created by Interpublic Group’s Foote, Cone & Belding, San Francisco, features a racecar driver’s pit crew who are so captivated by the taste of the new Chicken Caesar Grilled Stuft Burrito that they can’t stop eating to service the car. “We’re kinda busy right now,” they tell the frustrated driver.
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