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Taco Bell last week was ordered to pay even more to the two men who claim to have hatched the idea of using a chihuahua to sell Mexican food. But it wants its former shop to cough up the cash.
Seeking damages for “breach of contract and indemnity,” the $200 million advertiser has filed suit against former agency TBWA\Chiat\ Day, Playa del Rey, Calif., in U.S. District Court in Santa Ana, Calif. Court papers cite a contract the Omnicom Group shop signed in 1998, which Taco Bell claims was retroactive to 1997, when the “Yo quiero Taco Bell” ads broke.
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