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T3 opens a New York office tomorrow to handle interactive creative and media business.
The branch will initially manage online media planning and buying, strategy and analytics for clients of the Austin, Texas-based agency, including Dell, Sprint and Samsung.
T3 (The Think Tank) previously outsourced its online media functions. The New York team is ex-pected to pursue creative and e-mail marketing op-portunities in the future, said T3 founder and president Gay Gaddis.
“We think being close to the top media reps is key,” said Gaddis.
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