T3 Labs Creates ‘Blink’ Site for Chase

DALLAS T3 Labs, a unit of independent T3 (The Think Tank), has launched an experiential Web site for JPMorgan Chase & Co. promoting the client’s new consumer credit card with “blink” technology.

The site (www.chaseblink.com) explains how to use the blink system that allows consumers to hold the card up to a reader to complete purchases. The venue also lists where the new technology is in use and lets users interact with the card, demonstrating its purchasing speed and convenience through rich media, the agency said.

The Web site is part of a summer market-by-market rollout and will develop as awareness and acceptance of blink technology increases, according to T3 Labs.

Austin, Texas-based T3 Labs teamed with JPMorgan Chase’s agency of record, mcgarrybowen of New York, in developing the Internet project, the shop said.