T-Mobile Taps Industry Vet as New CMO

Michael Sievert brings two decades of brand marketing to wireless firm

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T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May.

Sievert was was most recently the CEO of tablet gaming firm Discovery Bay Games, but has served in mostly marketing exec capacities during his 22-year career, including positions at Clearwire, AT&T Wireless, Microsoft, IBM and Procter & Gamble.

Andrew Sherrard, T-Mobile's acting CMO since Brodman left the company after 17 years, will resume his duties as svp of marketing for contract business for the company.

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