Syndication

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MIRRORING RECENT YEARS—decades, actually—the success of syndication remains reliant on the long-term established hits. No other medium can match the durability of syndicated product. These include King World’s Wheel of Fortune, Jeopardy, Oprah and Dr. Phil; Paramount’s Entertainment Tonight and Judge Judy; Buena Vista’s Live! With Regis & Kelly in first-run; and the big three—Friends (Warner Bros.), Everybody Loves Raymond (King World) and Seinfeld (Sony Pictures Television)—in off-network. Even in a season marred by freshman mediocrity (the last new first-run, break-out hit was King World’s Dr.

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